John Street Vehicles

Brand Identity

John Street Vehicles is a premium car dealership for which I developed a modern, sleek, and sophisticated brand identity. Collaborating closely with the client, we aimed to create a visually striking and memorable identity that would stand out in a competitive market.

The client sought a bold and graphically strong design with impactful lettering and enticing colours to generate interest in the new dealership. My design solution centered around a vibrant red-orange, paired with off-white and black to achieve a high-contrast, attention-grabbing colour scheme. The logo concept embodied the idea of forward movement, featuring three dynamic lines beneath the typography to symbolise progress and momentum. These lines became a key design asset, extending into other brand applications. For typography, I selected a bold, clean, and highly legible typeface, ensuring clarity and readability across both print and digital platforms. This approach was particularly effective for website materials, where the modern, confident aesthetic reinforces the brand’s premium positioning.